AttributionPractical guides on attribution, customer journey analytics, and conversion tracking — for marketers and founders who already know what converted and want to know why.
Every agency eventually gets asked "so what did we actually get for this spend?" Here's how to answer that with the customer journey instead of a vanity metric.
The lead converted three months after the click. By the time it's a closed deal in your CRM, the ad platform has long since forgotten it existed. Here's the fix.
HubSpot's attribution reports are only as good as the contact record underneath them. Here's what the report actually shows, and the one requirement that breaks it silently.
If your attribution report treats every lead as equally valuable, it's optimizing for the wrong thing. Lead scoring is what makes it optimize for the right one.
Your ad platform is optimizing for form submissions. Your business runs on qualified leads and closed revenue. Offline conversion tracking closes that gap.
The deal closed in Salesforce four months after the ad click. Connecting those two facts isn't automatic — here's what actually has to happen for it to work.