Attribution Source of Truth
Example data — this is exactly what your own dashboard looks like.
Multi‑touch contacts
62%
Avg. touchpoints
3.4
Avg. time to convert
4.2 days
→
Who finds them · who closes them
41%of your revenue is closed by Email — but Google Ads is what finds those customers first.
Google Ads starts 58% of journeys and closes only 19%.
Judged on the last click alone, Google Ads looks $8,240 smaller than it is.
How 38% of customers convert
First touch
Day 1
Touch 2
Day 3
Touch 3
Day 7
Google Ads38%
Meta Ads — Retargeting24%Email9%Conversion
Most-touched contacts
Show all contacts →