Journeys
Example data — the most common paths customers take before they buy, ranked by revenue.
Most common path
38% of customers
First touch
Day 1
Touch 2
Day 3
Touch 3
Day 7
Google Ads38%
Meta Ads — Retargeting24%
Email9%Conversion
2nd most common
22% of customers
First touch
Day 1
Touch 2
Day 2
TikTok Ads22%Google Ads — Branded8%Conversion
3rd most common
16% of customers
First touch
Day 1
Touch 2
Day 3
Meta Ads16%Email11%Conversion