Attribution
Example data — compare where credit lands depending on which touchpoint you count.
First-touch revenue
Credit given to whichever channel started the journey.
klaviyo$9,840.50 51%
google_ads$6,215.30 33%
Meta Ads$1,340.60 7%
tiktok$980.00 5%
google$640.20 3%Cchat$96.00 1%
Last-touch revenue
Credit given to whichever channel closed the sale.
klaviyo$9,640.20 48%google_ads$6,070.85 30%Meta Ads$2,110.40 10%Ddirect$1,284.00 6%
google$588.00 3%tiktok$512.75 3%Credit shift by channel
Positive means the channel gains credit when you count the last touch instead of the first.
| Channel | First-touch rev. | Last-touch rev. | First-touch conv. | Shift |
|---|---|---|---|---|
| Ddirect | $0.00 | $1,284.00 | 0 | +$1,284.00 |
| Meta Ads | $1,340.60 | $2,110.40 | 26 | +$769.80 |
| tiktok | $980.00 | $512.75 | 19 | -$467.25 |
| klaviyo | $9,840.50 | $9,640.20 | 178 | -$200.30 |
| google_ads | $6,215.30 | $6,070.85 | 128 | -$144.45 |
| Cchat | $96.00 | $0.00 | 2 | -$96.00 |
| google | $640.20 | $588.00 | 14 | -$52.20 |