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Attribution

← All contacts

j.rivera@example.com

Example data

Revenue

$212.40

Converted

Aug 26, 12:40 AM

Time to convert

3.4 days

Touchpoints

3

Customer journey

Ads click ID

GCLID

Cj0KCQjw_demo_gclid_8f2a1c

FBCLID

IwAR_demo_fbclid_9b71e0

Purchase

Cookie consent

AdsGranted

AnalyticsGranted

First touch

google

Keyword: “running shoes”

CampaignSummer Sale — Search

Sourcegoogle

Mediumcpc

GCLIDCj0KCQjw_demo_gclid_8f2a1c

DateAug 22, 03:14 PM

Touch 2

facebook

Touchpoint

CampaignRetargeting — Cart viewers

Sourcefacebook

Mediumpaid

Click IDIwAR_demo_fbclid_9b71e0

Date2d 2h after previous touch

Touch 3

Ddirect

Campaign—

Sourcedirect

Medium—

Date1d 6h after previous touch

Conversion

Purchase

$212.40

Dateless than a minute after previous touch